Everyone
seems to know what the term Public Relations is, but is everyone clear of what
it actually means? Public Relations gives a great way to build marketing
relationships and to upgrade one’s company. Sharing the right information to
the right places and people, helping managing reputations, promoting brands,
enhancing online and offline presences are a few reasons to why PR is important
to companies or businesses. When you discuss the importance of Public Relations
there are multiple reasons to why PR is important in itself. There are many
viewpoints to why Public Relations is important, and almost as many types of PR
that enhances the importance of PR.
Due
to the many and different types of Public Relations, it is essential to discuss
the main types of PR and how it relates to the importance of Public Relations. Media Relations, Community Relations,
Public Affairs, Crisis Management, and Social
Media are some of the most important types of Public Relations that helps
build and even rebuild many companies and organizations, from my perspective. Before I start to share my views on
the importance of Public Relations through each type, let me inform the reader
that Public Relations is an area that can change the future of any business and
company. Public Relations and what
it has to offer is vital to any brand for a numerous amount of reasons. PR agencies provide connections for
companies and organizations to build in many aspects.
Media Relations is of course, all about dealing with the
media. Scheduling and doing
interviews, writing press releases, giving big or small press conferences, as
well as finding more ways for the media to advertise your brand without having
to pay a fee. The importance of this
type of PR is to promote your brand through the media, to generate a positive
view of yourself and of your brand.
The key to a good PR agency that provides media relations to its client is the ability
to help draw audiences, different type of audiences. Media Relations purpose in the PR world stands frim simply
because the Media is powerful and necessary in today’s society, and without the
media we wouldn’t be updated about a lot of brands, new brands in particular.
Community Relations in PR is important because the
essential thing to do when it comes to community relations is to develop a
relationship with the any local community.
There are many reasons to find Community Relations necessary. First, it can help build local
support for one’s brand. Second, it
could attract other’s and spark their interest in your brand or product. Third, it helps build one’s
relationship with the community, and it can even help build a close
relationship, especially if the brand is generous enough to give back or help
the community in different ways. Community
Relations gives the opportunity for one to really get to know a community as a
whole and the way a community thinks when it comes to their well-being. 
Public Affairs,
which is also known as lobbying is all about getting the government and
political parties on your side, on your good side. Public Affairs is generally known to build and develop relations
with politicians who can help and support one’s brand. The importance of Public affairs is that it focuses on Public
Policy. Public Affairs is designed
to impact Public Policy. Public
Policy helps Public Affairs take administrative action. The goal of Public Affairs, as well as Public Policy is to make a
social impact. 
When a disaster takes place or strike, crisis management is highly necessary. For example, your product is on recall, something in your place of business effected customer service, being accused of doing something wrong or doing something illegal, and etc. These things can cause the downfall of a company or organization, and it can also ruin one’s reputation, but this is why Crisis Management is effective in many ways. Crisis Management is designed to form teams and resolve the issue for the betterment of the company. Crisis Management is the go to source for when something goes wrong or downhill. 
Social media is one of the greatest sources and go to
places for companies and organizations to promote their brand in the public eye. Many PR agencies use social media to
design a well-known platform for the companies and organizations they work with. Many great PR success stories can
come from the start of social media.
Social media is a place where many interactions happen with consumers and
customers. Not to mention, the only
thing that is really required when it comes to promoting your brand on social
media is a great sense of humor, and a good layout for consumers to see. The importance of Public Relations
doesn’t rely in just PR in itself, but the different types and aspects that
makes Public Relations more reliable than usual.
